On the plus side, I, Me Aur Main (IMAM) has the glossy good looks of a TV ad – on the downside, it stays there. Music executive Ishaan Sabharwal (Abraham) is a spoilt brat, his adoring mother Nisha (Wahab) teaching him he’s the best, so he thinks he’s irresistible and behaves like “a sexy idiot”. Ishaan won’t commit to his executive girlfriend Anushka (Singh). Sick of his light flirtations and heavy refusals, Anushka throws Ishaan out.
But IMAM has issues too – the acting is superficial. There’s lots of flashing dimples and pouting lips but not one performance that’s convincingly power-packed. Storyline turns are too fast and fluffy. For a movie on the music industry, the score’s fairly bland. Small details – the designer bag on Beena’s arm, the guard catching Ishaan and Gauri in a changing room, Shivani describing Ishaan, “Majnu ki tarah phone par laga” – are fun but the big picture lacks thrust.
This niche movie doesn’t nail it but it’s a cute watch, floating by humming – “Take it easy, thora moody, thora cheesy.”