I, Me Aur Main

He moves to a new flat – with a hot new neighbour, fashion stylist Gauri (Desai). Their vibe crackles as Gauri challenges Ishaan, making him realize being a jerk doesn’t work. Ishaan splits from his bitchy boss Beena (Sen having a ball, wryly going, “Clap, clap”), starts his own group and is about to commit to Gauri – when his sister Shivani (Mathur) tells him Anushka’s expecting his child.IMAM has an interesting plot and a progressive message. Some performances – Wahab coolly announcing, “Maine tumhare Pa ko chor diya hai“, Desai as sexy wild-child Gauri, squealing “Ooooh, strip-tease!” as Ishaan peals off his shirt – are good fun. It’s well-shot, showcasing stylish homes, lovely clothes, luscious drinks and luscious Abraham working hard at depicting super-selfish Ishaan.

But IMAM has issues too – the acting is superficial. There’s lots of flashing dimples and pouting lips but not one performance that’s convincingly power-packed. Storyline turns are too fast and fluffy. For a movie on the music industry, the score’s fairly bland. Small details – the designer bag on Beena’s arm, the guard catching Ishaan and Gauri in a changing room, Shivani describing Ishaan, “Majnu ki tarah phone par laga” – are fun but the big picture lacks thrust.

This niche movie doesn’t nail it but it’s a cute watch, floating by humming – “Take it easy, thora moody, thora cheesy.”